KPO Service Type:
Research Team – Building their database

Scenario:
This cell phone application technology client was looking to build its national database for mobile applications.

Challenge:
The company was doing surveys in restaurants in India but issues related to cultural divide generated survey responses that were not relevant to the company’s database requirements.

Solution:
VONCORE explained the cultural similarities between the US and the Philippines and built a team to survey businesses in the food industry and access quality data.

Result:
The client liked the dedicated team aspect and cultural similarity because access to quality data was an essential component of building their database. It found a “long-term solution,” not just “bodies thrown at a task,” for strategically growing the database, which is the key element of its success.