KPO Service Type:
Creative Writing Department for the American Insurance Industry

Scenario:
In 1999, this client launched an Insurance news portal that today, has become the top Insurance industry resource in the United States. The popularity of this site drives a number of other profit centers for the company.

Challenge:
To maintain its leading position, the company required an online writing department to add its own unique articles and gain advantage over its competitors, who simply source content from other news sites.

Solution:
VONCORE delivered a talented online writing department based in the Philippines that develops articles on all aspects of the insurance industry. These topics cover areas such as agency news, carrier activities, and impact of US politics on the insurance sector. 

Result:
As time passed, this dedicated writing team not only got better, but faster producing more articles per day than originally expected. This activity has contributed to boosting the Web site’s traffic and the company’s overall business.